Chisholm Trail Casino Branding Refresh

In 2024, our team updated and refreshed Chisholm Trail Casino’s Branding.

Over the past few years, with multiple teams working with the property, Chisholm Trail Casino underwent a considerable amount of brand drift. In order to bring it back in, I collected elements being used by our vendors and our in-house marketing team and consolidated Chisholm Trail Casino’s identity.

Our goal with the refresh was to create updated brand standards that are fresh, easy to understand and use, and would provide a roadmap on how the brand might evolve over the next few years, minimizing future brand drift.